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The Gillette Sensor for Women Is Advertised as the "Finest

Question 30

Multiple Choice

The Gillette Sensor for Women is advertised as the "finest razor ever created for the way a woman shaves." This is an example of positioning:


A) on the basis of product life cycle.
B) by price and quality.
C) by product attribute.
D) on the basis of space availability.
E) in relation to none of the above.

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