The Holiday Inn chain of motels added luxury hotels to its product line when it introduced Crowne Plaza hotels. This addition of a luxury hotel to the medium-priced Holiday Inns is an example of:
A) trading up.
B) revamping.
C) product augmenting.
D) repositioning.
E) trading down.
Correct Answer:
Verified
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Q60: Trading down m
A) the process in which
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