According to its ads, Breitling makes chronometers, even though you and I might think they look like watches. Its cheapest chronometer sells for $200. Some models can cost $5,000 or more. If Breitling were to add an economy-priced line of watches to be sold at grocery checkout stands, it would be an example of:
A) trading up.
B) revamping.
C) product augmenting.
D) repositioning.
E) trading down.

Question

Quizplus · Accepted Answer

Adding an economy-priced line of watches to be sold at grocery checkout stands would be an example of "trading down" because Breitling, known for its high-priced chronometers, would be introducing a lower-priced product line, thus moving down in the market to reach a broader customer base.

According to Its Ads, Breitling Makes Chronometers, Even Though You