Estman Trading Company sells authentic Civil War memorabilia priced from $200 to $30,000. If Estman Trading Company were to introduce a line of facsimiles of some of the harder-to-find denominations of Confederate bills and sell these facsimiles at $25 each, it would be an example of:

Question

Quizplus · Accepted Answer

Introducing a line of lower-priced items, such as facsimiles of Confederate bills at $25 each, when the company typically sells higher-priced authentic memorabilia, is an example of trading down. This strategy involves adding lower-priced items to a product line to attract a broader customer base or to offer entry-level products.

Estman Trading Company Sells Authentic Civil War Memorabilia Priced from $200