Cappio was the first canned ready-to-drink coffee on the market. It had to create demand for the product category. As soon as demand for the product was shown to exist, Coke and Pepsi began promoting their own brands of canned, ready-to-drink coffee. During which stage of the product life cycle would you expect to see such activity occurring?

Question

Quizplus · Accepted Answer

The activity described occurs during the growth stage of the product life cycle, where demand increases and competitors enter the market with their own versions of the product.

Cappio Was the First Canned Ready-To-Drink Coffee on the Market