Dial Company introduced liquid soap in 1988. Today competition in the industry is intense. The manufacturers of liquid soap are adopting a defensive positioning strategy and intensive product distribution. Their promotions appeal to brand loyalty. From this information, you know that liquid soap is in the _____ stage of its product life cycle.
A) introduction
B) market-acceptance
C) decline
D) maturity
E) growth

Question

Quizplus · Accepted Answer

The description of intense competition, defensive positioning, intensive distribution, and promotions appealing to brand loyalty are characteristic of the maturity stage of the product life cycle. This stage is marked by a slowdown in sales growth because the product has achieved acceptance by most potential buyers, leading to increased competition and efforts to maintain market share.

Dial Company Introduced Liquid Soap in 1988