Competition in the men's underwear industry is intense; sales are slow; and many manufacturers of men's underwear are using intensive distribution strategies and promotion strategies to increase brand loyalty. This statement indicates men's underwear is in the _____ stage of the product life cycle.

Question

Quizplus · Accepted Answer

The statement indicates that the men's underwear industry is in the maturity stage of the product life cycle. This is characterized by intense competition, slow sales growth, and strategies aimed at maintaining market share and building brand loyalty, which are common in the maturity stage.

Competition in the Men's Underwear Industry Is Intense; Sales Are