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Kofola Is a Czech Cola That Was Created During the Communist

Question 119

Multiple Choice

Kofola is a Czech cola that was created during the communist era. Its sales collapsed after the fall of communism. Consumers perceived Coca-Cola to be "glamorously capitalistic." In other words, Kofola's sales were adversely influenced by its:


A) technological obsolescence
B) product positioning
C) utilitarian obsolescence
D) style obsolescence
E) functional obsolescence

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