Lower socioeconomic groups were the first to favor pickup trucks as their primary vehicle. Pickup trucks have become increasingly popular with higher-income groups even when they have no real need for a truck. Which fashion-adoption process does this example illustrate?

Question

Quizplus · Accepted Answer

The trickle-up fashion-adoption process is illustrated in this example, where a trend starts in lower socioeconomic groups and then is adopted by higher socioeconomic groups.

Lower Socioeconomic Groups Were the First to Favor Pickup Trucks