Moissanite is a man-made stone that closely resembles a diamond in appearance and hardness, but it does not have the same connotations as a diamond. Moissanite costs about 25 percent of what a real diamond costs. The manufacturer of Moissanite jewelry hopes that lower socioeconomic classes will like the fact they can get more for their money if they buy Moissanite, and that upper socioeconomic classes will follow. Which fashion-adoption process are the makers of Moissanite using?

Question

Quizplus · Accepted Answer

The trickle-up fashion adoption process is when a style starts in lower socioeconomic classes before being adopted by upper socioeconomic classes. The manufacturer's strategy for Moissanite, aiming for acceptance by lower socioeconomic classes first in hopes that upper classes will follow, aligns with this process.

Moissanite Is a Man-Made Stone That Closely Resembles a Diamond