In March of 1908, Board, Armstrong & Company opened a plant in Alexandria, Virginia to make apple cider vinegar. It decided to use the brand name White House because it was located across the river from the Presidential mansion. In 1913, the company changed its name to National Fruit Product Company, and that is its name today. National Fruit is one of the largest apple growers in the United States. In its factory, it produces apple juice, apple sauce, apple cider vinegar, and apple butter, cinnamon apples, and spiced apple rings for consumers and companies in the food service industry.
-The addition of apple sauce and apple juice to the company's original line of White House apple cider vinegar was an example of a(n):
A) change in mission statement.
B) mix extension.
C) change in organizational goals.
D) line extension.
E) product life cycle alteration.

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The Answer of In March of 1908, Board, Armstrong & Company opened a plant in Alexandria, Virginia to make apple cider vinegar. It decided to use the brand name White House because it was located across the river from the Presidential mansion. In 1913, the company changed its name to National Fruit Product Company, and that is its name today. National Fruit is one of the largest apple growers in the United States. In its factory, it produces apple juice, apple sauce, apple cider vinegar, and apple butter, cinnamon apples, and spiced apple rings for consumers and companies in the food service industry.
-The addition of apple sauce and apple juice to the company's original line of White House apple cider vinegar was an example of a(n):
A) change in mission statement.
B) mix extension.
C) change in organizational goals.
D) line extension.
E) product life cycle alteration.

In March of 1908, Board, Armstrong & Company Opened a Plant