Consumer brand preferences are strongest for:
A) convenience goods.
B) shopping goods.
C) specialty goods.
D) impulse goods.
E) generic products.

Name: Consumer brand preferences are strongest for: A) convenience goods. B) shopping goods. C) specialty goods. D) impulse goods. E) generic products.
Brand: Quizplus
Rating: 4.9 (34 reviews)

Question

Quizplus · Accepted Answer

Consumer brand preferences are strongest for specialty goods because these items are unique or high-value products for which consumers are willing to spend considerable effort to search for and buy.

Consumer Brand Preferences Are Strongest For