MIT's Media Lab has developed something it calls the Audio Spotlight, which is a large black disk that transmits a beam of sound inaudible just two seats away. It was not developed for a particular product. So when its inventors are looking at potential applications for the disk they are in which stage of the new-product development process?
A) business analysis
B) environmental audit
C) idea screening
D) market test
E) prototype development

Question

Quizplus · Accepted Answer

When inventors are looking at potential applications for a product, they are in the idea screening stage. This stage involves evaluating new product ideas to determine their potential to address customer needs and the company's goals before any significant resources are invested in development.

MIT's Media Lab Has Developed Something It Calls the Audio