Hundreds of thousands of African children are infected annually with malaria. A new anti-malarial medication called ACTs (artemisia-based combination treatments) will hopefully prevent malaria and save lives. The problem is that taking such drugs is inconsistent with the cultural believes of many Africans. Therefore, the new drug has a weak:

Question

Quizplus · Accepted Answer

The new drug has a weak compatibility because it is inconsistent with the cultural beliefs of many Africans, making it less likely to be adopted or accepted within those communities. Compatibility refers to how well an innovation fits within the existing values, past experiences, and needs of potential adopters.

Hundreds of Thousands of African Children Are Infected Annually with Malaria