The effectiveness of individual brand managers depends upon:
A) the type of distribution strategy implemented.
B) their ability to influence other executives to cooperate with their plans.
C) the design of the organizational chart.
D) how many hierarchical levels the organization has.
E) the actions of the steering committee.

Question

Quizplus · Accepted Answer

Brand managers' effectiveness largely hinges on their ability to influence other executives to cooperate with their plans, as this collaboration is crucial for the successful implementation and execution of brand strategies.

The Effectiveness of Individual Brand Managers Depends Upon