A manufacturer that rushes to bring a new product to market would most likely omit the business analysis stage of the new-product development process.

Question

Quizplus · Accepted Answer

The business analysis stage is crucial for assessing the product's market viability, costs, and profitability forecasts, and is unlikely to be skipped even when rushing a product to market, as it informs critical investment and marketing decisions.

A Manufacturer That Rushes to Bring a New Product to Market