There is a significant difference between the way a manager uses a marketing information system and the way he or she uses a decision support system.

Question

Quizplus · Accepted Answer

A marketing information system (MIS) is primarily used for the systematic collection, analysis, and management of market data to make informed marketing decisions. In contrast, a Decision Support System (DSS) is used more broadly to analyze business data and support decision-making across various domains, not limited to marketing, incorporating analytical models and user-friendly software for complex decision-making processes.

There Is a Significant Difference Between the Way a Manager