The telemarketer who called Amy last night began the phone conversation by asking Amy if she minded answering certain questions about her family's vacation for marketing research. After Amy answered questions about how much her family usually spends on vacations and what destination sites they like best, the telemarketer tried to sell Amy a timeshare for a condominium in Branson, Missouri. The telemarketer engaged in:

Question

Quizplus · Accepted Answer

The telemarketer engaged in "sugging," which stands for "selling under the guise of research." This is when a marketer pretends to conduct research but is actually trying to sell a product or service.

The Telemarketer Who Called Amy Last Night Began the Phone