A department store manager who wants to do market research on where the majority of customers go when they first enter the store and what route they take while shopping would most likely use:

Question

Quizplus · Accepted Answer

The observation method is most suitable for tracking the physical movements and behaviors of customers within a store, as it allows for direct and unobtrusive monitoring of where customers go first and the routes they take while shopping.

A Department Store Manager Who Wants to Do Market Research