Ipsos-Reid, a Canadian marketing research company, conducted research for CNN in which it gathered opinions from respondents in 30 countries regarding America's war on terrorism. Which research methodology did Ipsos-Reid most likely use to gather this time-sensitive information?

Question

Quizplus · Accepted Answer

Given the need to gather opinions from respondents in 30 countries quickly and efficiently, Ipsos-Reid most likely used telephone interviews. This method allows for rapid data collection across diverse geographical locations without the logistical challenges and time constraints associated with face-to-face interviews, observations, or experiments.

Ipsos-Reid, a Canadian Marketing Research Company, Conducted Research for CNN