Iridium, the Communications Company, Was Unsuccessful in Marketing Its Global

Iridium, the communications company, was unsuccessful in marketing its global wireless phone service. Which of the following statements describe ways Iridium could have benefited from the use of marketing research?

A) Marketing research should have provided insight into how well the product functioned.
B) Iridium's marketers had to learn how to operate in both domestic and foreign markets, and marketing . research could have made this process easier.
C) Marketing research could have prevented Iridium from making mistakes associated with being the market pioneer.
D) The lack of timely, adequate information about customers in terms of price they were willing to pay . could have prevented lost business.
E) All of the above are reasons why Iridium's marketers needed to engage in marketing research.