In _____, before committing to a major marketing effort, the researcher duplicates real market conditions in a small geographic area to measure consumers' responses to a strategy.

Question

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Test marketing involves duplicating real market conditions in a small geographic area to measure consumers' responses to a marketing strategy before a full-scale rollout. This allows companies to test the effectiveness of their marketing mix elements, such as product, price, place, and promotion, in a controlled, yet realistic, market environment.

In _____, Before Committing to a Major Marketing Effort, the Researcher