Which of the following would be a source of primary data in a marketing research study being done by a researcher for a company that manufactures replacement parts for amusement park rides?
A) interview with the owner of a large amusement park in Phoenix, Arizona
B) ads in recent issues of Amusement Business, a trade publication
C) internal sales figures for the last ten years
D) industry figures on amusement park attendance for the last five years
E) none of the above
Correct Answer:
Verified
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