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Ipsos-Reid, a Canadian Marketing Research Company, Conducted Research for CNN

Question 112

Multiple Choice

Ipsos-Reid, a Canadian marketing research company, conducted research for CNN in which it gathered opinions from respondents in 30 countries regarding America's war on terrorism. Ipsos-Reid gathered:


A) single-source data.
B) internal secondary data.
C) external secondary data.
D) research bases.
E) primary data.

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