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Xata Singh Sells Jewelry

Question 114

Multiple Choice

Xata Singh sells jewelry. It is not uncommon for her to enter one of the retail shops that sells her line of jewelry and spend an hour or two looking at the competition's products and pricing strategies. Singh is gathering:


A) survey information.
B) segmentation data.
C) secondary data.
D) a database.
E) competitive intelligence.

Correct Answer:

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