A bicycle manufacturer noted its sales were declining after the introduction of a new style of bike by one of its competitors. The new bike was targeted to the older, less flexible baby boomer market. The manufacturer purchased one of the competition's bikes and took it apart to determine what made the competition's bike superior to its products. This would be an example of:

Question

Quizplus · Accepted Answer

This is an example of competitive intelligence gathering, where a company studies a competitor's product to understand its advantages or features.

A Bicycle Manufacturer Noted Its Sales Were Declining After the Introduction