Lisa Is a Market Researcher for a Manufacturer of Pet

Lisa is a market researcher for a manufacturer of pet food for animals with special dietary needs. Her company's product is only available through veterinarians' offices. She is presently involved in researching whether the product should expand its distribution. Lisa has defined her research objectives and conducted a situation analysis. As part of the next phase of the marketing research project, she could:

A) call an industry trade association about existing relevant information.
B) design a questionnaire for current users of the pet food.
C) conduct a focus group with pet food retailers.
D) analyze the product's marketing mix.
E) interview company officials.