With six other small business owners, Asa Born was invited to a(n) _____ where the researcher asked the group general questions about how they feel about income tax assistance software. The interview revealed that most small business owners have limited time to learn the programs and would rather hire an accounting service if its price were reasonable.

Question

Quizplus · Accepted Answer

The correct answer is B) focus group because it describes a situation where a researcher gathers a group of people (in this case, small business owners) to discuss and gather insights on a specific topic (income tax assistance software), which is a common method used in qualitative research to understand perceptions and opinions.

With Six Other Small Business Owners, Asa Born Was Invited