The business market is not accurately described by any of the given options. It is not necessarily smaller than the consumer market in terms of sales volume or number of firms, it does exist as a separate entity from the consumer market, and it does not cater to the ultimate consumer but rather to other businesses.

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The Business Market

Question 30

Multiple Choice

The business market:

A) is significantly smaller than the consumer market in terms of total sales volume.
B) is significantly smaller than the consumer market in terms of number of firms involved.
C) does not exist as a separate entity from the consumer market.
D) caters to the ultimate consumer.
E) is accurately described by none of the above.

Correct Answer: