When Dr. Zane Greene's staff complained about how slow his autoclave is when they use it to sterilize dental equipment, he made a couple of phone calls and then ordered the new Vela autoclave because it is the fastest and safest on the market. In terms of the buying-decision process, Dr. Greene assumed the roles of:
A) gatekeeper, decider, and buyer.
B) user, influencer, decider, and buyer.
C) influencer and gatekeeper.
D) decider, and buyer.
E) influencer, decider, and gatekeeper.
Correct Answer:
Verified
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