Peachtree Doors & Windows advertises in consumer magazines to encourage people who are building a new home or remodeling an existing one to ask their contractors to use Peachtree products. This shows how consumer demand can trigger _____ in the business market.

Question

Quizplus · Accepted Answer

Derived demand occurs when the demand for one product or service arises from the demand for another. In this case, Peachtree Doors & Windows is creating consumer demand for their products, which in turn creates demand in the business market as contractors need to purchase these products to meet their clients' requests.

Peachtree Doors & Windows Advertises in Consumer Magazines to Encourage