Which of the following statements about reciprocal arrangements in business buying is True?
A) They no longer exist in business marketing.
B) They can hurt morale among a company's sales force.
C) Recently, many large firms have established special departments to handle reciprocal arrangements.
D) They increase advertising and personal selling expenses.
E) They can lead to price wars between the two firms engaged in reciprocity.

Question

Quizplus · Accepted Answer

Reciprocal arrangements can negatively impact the morale of a company's sales force because employees may feel that sales are being made for reasons other than the quality or value of their products or services, undermining their efforts and potentially their incentives.

Which of the Following Statements About Reciprocal Arrangements in Business