A policy of "I'll buy from you if you'll buy from me" is known as a:
A) deal involving multiple buying centers.
B) reciprocity arrangement.
C) new-task buying situation.
D) heterogeneous product transaction.
E) leasing arrangement.

Question

Quizplus · Accepted Answer

Reciprocity arrangement refers to a mutual agreement between two parties to purchase each other's products or services. This practice is often seen in business-to-business transactions where companies agree to buy from each other to foster good business relationships and secure sales.

A Policy of "I'll Buy from You If You'll Buy