United States Surgical manufacturers laparoscopic instruments allow surgeons to perform surgical procedures without having to make large incisions. Since only hospitals that do surgery can use its product, this company has a(n) _____ business market.

Question

Quizplus · Accepted Answer

United States Surgical's products are designed for a specific industry (healthcare, specifically surgical procedures), which is characteristic of a vertical market. A vertical market targets the needs of a specific industry or group rather than appealing to a wide audience across various industries.

United States Surgical Manufacturers Laparoscopic Instruments Allow Surgeons to Perform