Solved

The CEO of Ford Motor Company Has Implemented a Plan

Question 109

Multiple Choice

The CEO of Ford Motor Company has implemented a plan he calls TVM, which brings together the company's engineering and purchasing staffs to look for ways to cut costs when buying component parts and materials. In terms of the buying center, Ford's new CEO has assumed the role of:


A) buyer.
B) influencer.
C) decider.
D) user.
E) gatekeeper.

Correct Answer:

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