The revenue generated by Stone Mountain Park is less than many people believe it can be. The people responsible for operating the state-owned facility want to make the park more profitable In terms of the buying decision process, the operators of Stone Mountain Park are in the _____ stage.

Question

Quizplus · Accepted Answer

The operators are in the "need recognition" stage because they have identified a gap between the current situation (revenue generated is less than expected) and a desired goal (making the park more profitable), which is the first step in the buying decision process.

The Revenue Generated by Stone Mountain Park Is Less Than