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Why Are Business Buyers Better Informed About What They Are

Question 130

Multiple Choice

Why are business buyers better informed about what they are buying than ultimate consumers?


A) Derived demand is predictable.
B) Buyers have more warning that they need to stock up on a particular product.
C) Ultimate consumers have a smaller inventory to choose from than business users.
D) There are relatively few alternative sources for the buyer to consider.
E) There is no real difference between business and consumer buyers because an error in buying is only a small inconvenience for either.

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