Peninsula Iron Works rebuilds band saw wheels used to cut tree trunks into lumber at a fraction of the cost of buying a new system. Since the only companies that can use the services of Peninsula are those in the timber business, Peninsula can be said to have a(n) _____ business market.

Question

Quizplus · Accepted Answer

Peninsula Iron Works serves a specific industry (the timber business), which is characteristic of a vertical market. A vertical market targets the needs of a particular industry or group rather than serving a broad spectrum of industries.

Peninsula Iron Works Rebuilds Band Saw Wheels Used to Cut