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When the Owner of Deutsch Kennels Boards Dogs, She Wants

Question 154

Multiple Choice

When the owner of Deutsch Kennels boards dogs, she wants them to be as comfortable as possible. That is why she is considering buying an air conditioning system for the dogs' sleeping quarters. She is in the _____ stage of the buying-decision process.


A) purchase decision
B) need recognition
C) alternative evaluation
D) alternative identification
E) prepurchase patronage

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