Brose, a German manufacturer, is the world's biggest producer of the components that sit inside car doors and do the job of adjusting windows, locks, wing mirrors, and hi-fi systems. Brose sells primarily to European car manufacturers. The company's CEO says the success of the company is due to the close contact it keeps with its big customers. Brose relies on _____ CRM.

Question

Quizplus · Accepted Answer

Collaborative CRM focuses on close interaction and communication with customers to improve services and products, which aligns with Brose's strategy of maintaining close contact with its big customers.

Brose, a German Manufacturer, Is the World's Biggest Producer of the Components