Norske Skog is a global supplier of publication paper with mills and sales offices on five continents. The Norwegian company's core business is newsprint and magazine paper for its 2,300 customers worldwide. It has a partnership with many of its customers and develops special paper grades in co-operation with its customers. Sarah DeJohn, its chief executive, announced the company would be downsizing in 2003 due to falling demand for paper. (Demand for publication paper is affected by economic activity in the market and printed media advertising revenue.)
-Norske Skog is an example of a company with a _____ business market because its product is only usable by publishing companies and printers.

Question

Quizplus · Accepted Answer

Norske Skog operates in a vertical business market because its products (newsprint and magazine paper) are specialized and primarily intended for a specific industry's use (publishing companies and printers), rather than a broad range of industries.

Norske Skog Is a Global Supplier of Publication Paper with Mills