Norske Skog is a global supplier of publication paper with mills and sales offices on five continents. The Norwegian company's core business is newsprint and magazine paper for its 2,300 customers worldwide. It has a partnership with many of its customers and develops special paper grades in co-operation with its customers. Sarah DeJohn, its chief executive, announced the company would be downsizing in 2003 due to falling demand for paper. (Demand for publication paper is affected by economic activity in the market and printed media advertising revenue.)
-Without considering the economic environment, the purchase of newsprint by an established newspaper publisher would most likely be classified as a _____ purchase.

Question

Quizplus · Accepted Answer

A straight rebuy is a routine purchase of items that a buyer regularly needs and buys. Since the established newspaper publisher regularly needs newsprint for publication, purchasing newsprint would be considered a straight rebuy.

Norske Skog Is a Global Supplier of Publication Paper with Mills