Norske Skog Is a Global Supplier of Publication Paper with Mills

Norske Skog is a global supplier of publication paper with mills and sales offices on five continents. The Norwegian company's core business is newsprint and magazine paper for its 2,300 customers worldwide. It has a partnership with many of its customers and develops special paper grades in co-operation with its customers. Sarah DeJohn, its chief executive, announced the company would be downsizing in 2003 due to falling demand for paper. (Demand for publication paper is affected by economic activity in the market and printed media advertising revenue.)
-The partnership Norske Skog has with many of its buyers indicates the firm engages in:

A) customerization.
B) mass optimization.
C) mass aggregation.
D) undifferentiated marketing.
E) customer relationship management.