Streetka is a sporty small car made by Ford and sold to the European market. A recent ad campaign targeted to forty percent of its market that is female used a diamond-encrusted model of the car. Ford used _____ factors when designing this advertising campaign for Streetka.

Question

Quizplus · Accepted Answer

Ford used demographic factors, specifically targeting the female segment of the market, which is a demographic characteristic.

Streetka Is a Sporty Small Car Made by Ford and Sold