REN is British-company that makes cosmetics. Its CEO describes the cosmetic industry as, "a very interesting market that is not so much driven by advertising as by public relations-beauty consultants, celebrities, and people who write about them. " From this statement, you can infer this CEO views _____ as a key to success in the cosmetics industry.
A) social classes
B) cultures
C) extended families
D) subcultures
E) reference groups
Correct Answer:
Verified
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