M&M candy ran a television commercial in which the usual M&M characters were gray and lime green instead of their usual red and yellow. Because we don't expect to M&Ms in gray and lime-green colors, people tend to pay attention to these ads. The manufacturer of M&M candy is hoping to overcome consumers' _____ with this ad campaign.

Question

Quizplus · Accepted Answer

The manufacturer is aiming to overcome consumers' selective attention, which refers to the process by which individuals focus on certain stimuli in the environment while ignoring others. By using unusual colors for the M&M characters, the ad seeks to capture attention that might otherwise be diverted due to the tendency to ignore familiar stimuli.

M&M Candy Ran a Television Commercial in Which the Usual