Janae and her mother made a visit to the American Girl store in Chicago. It was heavenly for the girl who loves dolls. The store offered Janae a chance to have tea with her favorite dolls, to see a play on the adventures of one of the dolls, and let her look at all of the dolls she did not have. _____ influenced her desire to buy a new doll.

Question

Quizplus · Accepted Answer

The context of being in the American Girl store, surrounded by dolls and engaging in activities related to them, creates a specific situation that influences Janae's desire to buy a new doll. This is an example of situational influences, where the particular environment and circumstances at a given time can affect consumer behavior.

Janae and Her Mother Made a Visit to the American