Many people suffer from winter doldrums because they feel trapped in their homes and cannot get outside to work in their yards. Retailers that send plant and seed catalogs, which arrive in the dead of winter, are operating on the principle that buying behavior is affected by:

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Retailers sending plant and seed catalogs in the dead of winter are leveraging situational influences, as they are targeting consumers' desires to engage in outdoor activities like gardening, which they cannot do during winter. This strategy aims to capitalize on the consumers' current situation of feeling trapped indoors by offering them something to look forward to.

Many People Suffer from Winter Doldrums Because They Feel Trapped