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Isabella Was Feeling Fat and Depressed, So She Took Herself

Question 133

Multiple Choice

Isabella was feeling fat and depressed, so she took herself to a beauty spa where, for $125, they promised to make her feel beautiful. Which situational influence did the owner of the spa take advantage of?


A) time dimension
B) terms of the purchase
C) market quality
D) mood of buyer
E) objective of the purchase

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