Two years ago Liz McBride left a sprawling giant urban center with more than three million people to move to a rural area to start her own business. She invested $40,000 in an embroidery machine that allows her to embroider company logos, team names, etc. on articles of clothing. She named her business Embroidery Express and gave out samples of her products to friends hoping that word-of-mouth would bring her some business. It is important to emphasize the quality of her work because personalizing clothes with embroidery is time-consuming and costly. To help her customers, Liz carefully explains the costs and time involved and shows them that they are "really getting a deal." Some of her first customers were clubs that wanted unique hats and shirts embroidered with club logos.
-The need some people feel for wearing clothes with matching embroidered logos is in response to which of Maslow's needs?
A) physiological
B) safety
C) belonging and love
D) esteem
E) self-actualization

Question

Quizplus · Accepted Answer

The need for wearing clothes with matching embroidered logos, as described in the scenario, aligns with Maslow's need for belonging and love. This need reflects the human desire for affiliation, acceptance, and being part of a group, which is fulfilled through wearing clothes that signify membership in clubs or teams.

Two Years Ago Liz McBride Left a Sprawling Giant Urban